The Intelligent Mail® Barcode (IMB) represents a significant change in USPS standards. Designed to help the USPS sort, track and process mail, this new barcode can also help you engage customers more effectively at lower costs. Effective January 28, 2013, all mail must include an Intelligent Mail® barcode in order to qualify for automation pricing—which is up to 47% less than retail rates. With the "Full Service" option, you also get improved tracking, free address correction service and even greater discounts.
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